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digital-telepathy, Inc is one of only 600 advertisers and agencies that have been selected to pilot campaigns using MSN’s adCenter paid-search system. Now open to American testing, the system has already successfully completed six months of testing in Singapore and France. Though… Read the rest

Worried that U.S. search engines are too dominant, the Japanese government is considering starting up a rival search engine, reports the E-Commerce Times. The Japanese Ministry of Economy, Trade and Industry will convene a study group consisting of about 20 Japanese electronics companies and universities… Read the rest

Google has plenty to crow about, accounting for 42 percent of search sessions in November among the 15 top search engines, writes MediaPost, citing Hitwise data. Moreover, Google’s average session time was more than 12 minutes. At number two, Yahoo’s market share was 17 percent… Read the rest

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the… Read the rest

Under the terms of the deal, Google will become the only shareholder in AOL other than Time Warner Inc. “This agreement is key to fulfilling our commitment to realize the potential of AOL’s very large online audience,” said Dick Parsons, chairman of Time Warner, in… Read the rest