Yahoo Search Marketing is shortening its text ads from 190 characters to a 70-character block, bringing its standards closer to Google’s two lines of 35 characters each, reports ClickZ. In a letter to advertisers, Yahoo… More
Archive for 2005
The Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic, an undertaking it calls the “nomenclature project” – and some online publishers may not like the changes – writes CNET. For one,… More
By Chuck LonganeckerYahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes… More
By Chuck LonganeckerSearchers performed 5.1 billion search queries in October – 15 percent more than in June – and Google garnered 2.4 billion of them, or nearly half (48 percent), according to Nielsen/NetRatings, reports MediaPost. Yahoo accounted… More
By Chuck LonganeckerYahoo Web Hosting has begun to offer Six Apart’s Movable Type blogging software to small businesses and independent professionals seeking to maintain high-traffic blogs on a scalable, reliable platform, Yahoo announced yesterday. Six Apart has… More
By Chuck LonganeckerIn a move sure to shake up the world of search, Amazon-owned search company Alexa is offering its vast index of about 5 billion documents to anyone who wants it, and anyone can use Alexa’s… More
By Chuck Longanecker