Archive for 2006

Free Search Tools for the Holidays

If you’re a search marketer and have not checked out MSN’s adCenter Labs yet you should as soon as you can. It launched earlier in the year but has been gaining steam recently in the… More

Deceptive Marketing On The Rise!

The recent press highlighted Sony’s fake Youtube Viral Campaign that featured a supposed video created by a loyal fan. The microsite associated with this campaign was alliwantforxmasisapsp.com, tied back to Zipatoni marketing agency on behalf… More

Internet Marketing at North City Center – Crash Course!

I recently taught a lesson at North City Center centered on Social Networking and how it could be applied as a useful tool in a marketer’s overall media mix. My previous trips kept getting interrupted… More

Google, Yahoo and MSN Agree on a Common Sitemap

Google’s sitemap submission service has been benefiting webmasters and search engine marketers for a while now. These XML files help inform the search engine what pages on your website are available for crawling. Seems Yahoo… More

Cooking Up a Word Of Mouth Marketing Campaign, adTech NYC Style!

What are the viral intracacies of generating word of mouth marketing campaigns? Well my first session of the day on Tuesday at adTech NYC would provide some unqiue insight into actual campaigns, techniques and ingredients… More

Podcasting Workshop – adtech NYC 2006

So my last session on Monday was the Podcasting Workshop by Craig Syverson, the owner of GruntMedia. He just was at podcasting conference and is heading to web 2.0 conference this week. A man on… More