Interactivity, whether it’s through hover states, audio or video media, sliding interactions, or even scroll events, help in adding a delightful layer of engagement a user experiences on a website or application. These interactive elements can tell a story or trigger emotional connections can truly create lasting impressions on an individual’s mind. Take a look at how the following websites use subtle as well as bold interactions to truly engage in their audiences.

1. Black Negative (


2. Adidas Design Studio (


3. Project Re: Brief by Google (


4. The Interactive UK Energy Consumption Guide (


5. Beyonce (


6. Reebok (


7. Optimo Hats (


8. Piccsy Pitchdeck (


9. Captain Dash (


10. Orange Sprocket (


11. WWF Earth Hour 2012 (


12. Onst Creative (


13. Nike Air Jordan (


14. Tim Roussilhe Portfolio (


15. The Thomas Oliver Band (

Inspired to add interactivity and engagement in your designs? Have a favorite from this list? Let us know in the comments!

  • Ricardo Diaz

    One of the things that isn’t taught online in all these training websites is the art of telling a story. Which just happens to be one of the things that can make or break a website. Great line up Jessica!

  • Jessica Moon

    Well said Ricardo. Crafting that story is essential to creating a website that goes above and beyond the rest. Thus, part of the process in telling a story on the web is identifying engaging websites that tell stories and figuring out what makes these stories so compelling.

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