So you’ve just finished getting all the flows, sitemaps, moodboards, and wireframes of your latest project approved, and now it’s finally time to dive into design. Yet, whether you’ve got endless inspiration or none at all, you find yourself suffering from an onset of design paralysis.
So how do you finally dive into the design and get yourself in the zone?
Many creatives start their work by identifying foundation elements to which they mold the rest of their project around. For example, an interior designer might find a bright yellow couch from the fifties and design the rest of a room to complement the mood that the couch brings. Or a fashion designer might be drawn to a unique steampunk necklace which they then craft the rest of an outfit around.
So, start by identifying a design element or aesthetic that you’re excited about, whether it’s a header image, an awesome font, a texture, a button style, or a color palette. This element will become the foundation of your design project that you will then build upon.
Take inspiration from an existing logo and color palette
From this design element, move outward and build upon it. Maybe your foundation element has enough style in it to give you a stylistic direction of how to treat your images or typography.
See if you can create a style to complement your foundation elements
And if you get stuck, try either moving onto a different section or tackling steps that don’t require as much inspiration, such as flowing content in or laying out smaller design elements like links and forms. By doing this, you’re still keeping the momentum going; plus, by doing so, you’ll find sparks of inspiration to bring to other elements of the design.
Laying out chunks of copy can be encouraging in seeing progression on a design
The key is to keep the momentum going. Draw upon your foundation elements for direction and inspiration; as you move onto different parts of the design, keep building upon that foundation little by little. Before you know it, you’ll have most if not all of your design created and ready for final polishes!