Archive for the Design category

The phases of design research

Design creates a significant competitive advantage in the market. In fact, research has shown that design-led firms yield a 228% greater ROI than the S&P 500. When design is used strategically, a company can achieve … Read the full article

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Who doesn’t love a good story? I mean, seriously, good stories make you feel the feels with your little feelers, they motivate you to do things, and they make a lasting impression — good stories … Read the full article


I’m a big fan of minimalist design, so whenever I have the opportunity to reduce the information presented on a screen to just the bare essentials, I’m happy. With that in mind, I realize that … Read the full article

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Stanley Kubrick was a visual mastermind. He didn’t necessarily need a fantastic premise or an unforgettable story to carry the weight of his films. Kubrick was able to use cinematography alone to capture his audience … Read the full article

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Boring static web pages are so 2010. Luckily for users everywhere, parallax scrolling — and all of its interactive excitement — makes it so that visiting a website can be an multi-dimensional experience. The special scrolling … Read the full article

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Understanding what drives users to be deeply engaged in one app over another can feel like you’re trying to read tea leaves. To solve this problem, you need to understand how users think. Fortunately, someone … Read the full article

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