Archive for the Philosophy category

Proto-Persona for Project Initiation

How many times have you been been midway through a project and asked yourself, “Why are we doing this?” or “Will anyone actually use this?” Projects can be very expensive – they often require significant … Read the full article

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Everyone hates driving on roads that are under construction. Lanes merge in strange ways, traffic slows, and accidents happen. Building a brand new highway with three exits is a lot easier than adding two more … Read the full article

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As the old saying goes, life is about the journey, not the destination. What if there was another way to approach goal setting? One that ensures you feel good along the way. Enter The Desire … Read the full article

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Gone are the days of slow, stagnant design workflows. If your work isn’t iterative, flexible, and fast, you’ll fall behind the agile pack. Despite this whirlwind pace, we still need to make meaningful designs — … Read the full article

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Are You Building the Agile Web (or the Pyramids)?

The web wasn’t built to last 3,000 years. It’s constantly evolving. Websites can be amazing and powerful experiences, but unlike pyramids, their shelf life is fairly limited. Embrace the tumultuous nature of the web. Ditch … Read the full article

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Editor’s note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is starting her senior year of high school, and will afterwards be continuing her … Read the full article