Feb 06 2013

How To Design for Viral Growth [Infographic]

by Morgan Brown
HeaderImage3
1.5K Flares Twitter 355 Facebook 419 Buffer 86 Buffer Google+ 57 Pin It Share 166 StumbleUpon 329 Reddit 8 LinkedIn 83 1.5K Flares ×

Viral growth is the holy grail for Web-based companies. Entrepreneurs spend late nights thinking of tactics like funny videos, PR stunts, Facebook quizzes and other mechanics that can make their product “go viral.” Viral growth is alluring because it 1) can generate a ton of users quickly, 2) the follow-on viral-acquired users are typically free, and 3) it generates press and buzz which in turn fuel the viral loop.

Free users and lots of buzz? It’s no wonder everyone is working on one viral hack or another. But viral growth is not just a happy accident. Products are designed from the start to encourage viral growth. Those that go viral have the right combination of hooks designed into the user experience, a value proposition aligned with viral mechanics, and a use case that drives the cycle time of the invite/referral loop.

Looking for a primer on designing for viral growth? We hope this infographic is just what you’re looking for.

Click the image to see the full-size version.
How to Design for Viral Growth

You should embed this infographic on your site – click to copy the embed code below.

About the Author:

Morgan heads up marketing at digital-telepathy. Find me online at Google+.

introducing

Design Lab

Help us redefine the
standards of web design
Enter the Lab

Inventions for the Screen

Design Lab is an innovation platform for creating digital design products.

Leave a Response

14 Responses

  1. Feb 06 2013
    Alexander

    Nicely done infographic, guys!

    Reply to this comment
    • Feb 06 2013
      Morgan Brown

      Thanks Alex. Glad you like it!

       

  2. Pingback: Designing for viral growth « The Equity KickerThe Equity Kicker

  3. Feb 07 2013
    romaroma

    Thank guys! Great work!

    Reply to this comment
    • Feb 07 2013
      romaroma

      btw, do you have a pdf version of this image to put it on a wall?

    • Feb 07 2013
      Morgan Brown

      Thanks! We don’t have it as a PDF yet, but we’ve been talking about making some for our office as well. I’ll be sure to post a reply when we make one. Great suggestion.

       

  4. Pingback: Marketing: How To Design For Viral Growth – Infographic « The Main Street Analyst

  5. Feb 08 2013
    Shahid Ansari

    Very well compiled information and strategy :)

    Reply to this comment
    • Feb 10 2013
      Morgan Brown

      Thanks Shahid! Glad you found it valuable!

  6. Feb 10 2013
    adi

    WOW it is a very unique collection

    Reply to this comment

  7. Pingback: Infographic on How to Design for Viral Growth | Kona Digital

  8. Feb 12 2013
    Fernando

    Great ideas and very nice infograhic Morgan. Btw great blog guys.

    Reply to this comment
    • Feb 12 2013
      Morgan Brown

      Thanks Fernando, glad you found it valuable!

       
  9. Feb 23 2013
    Ryan Bradley

    This is great, a viral post about how to do a viral post. Classic.

    Reply to this comment
  10. Mar 08 2013
    AguaeSolution

    Nice infograph. Thanks for sharing.

    Reply to this comment
  11. Mar 18 2013
    Stacey

    Thanks for the great share. Always good info!

    Reply to this comment
  12. May 15 2013
    Chris

    Very nice, I love the infographic. Will certainly be sharing it on our blog.

    Reply to this comment
1.5K Flares Twitter 355 Facebook 419 Buffer 86 Buffer Google+ 57 Pin It Share 166 StumbleUpon 329 Reddit 8 LinkedIn 83 1.5K Flares ×