Viral growth is the holy grail for Web-based companies. Entrepreneurs spend late nights thinking of tactics like funny videos, PR stunts, Facebook quizzes and other mechanics that can make their product “go viral.” Viral growth is alluring because it 1) can generate a ton of users quickly, 2) the follow-on viral-acquired users are typically free, and 3) it generates press and buzz which in turn fuel the viral loop.

Free users and lots of buzz? It’s no wonder everyone is working on one viral hack or another. But viral growth is not just a happy accident. Products are designed from the start to encourage viral growth. Those that go viral have the right combination of hooks designed into the user experience, a value proposition aligned with viral mechanics, and a use case that drives the cycle time of the invite/referral loop.

Looking for a primer on designing for viral growth? We hope this infographic is just what you’re looking for.

Click the image to see the full-size version.
How to Design for Viral Growth

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  • Alexander

    Nicely done infographic, guys!

    • Morgan Brown

      Thanks Alex. Glad you like it!

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  • romaroma

    Thank guys! Great work!

    • romaroma

      btw, do you have a pdf version of this image to put it on a wall?

    • Morgan Brown

      Thanks! We don’t have it as a PDF yet, but we’ve been talking about making some for our office as well. I’ll be sure to post a reply when we make one. Great suggestion.

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  • Shahid Ansari

    Very well compiled information and strategy :)

    • Morgan Brown

      Thanks Shahid! Glad you found it valuable!

  • adi

    WOW it is a very unique collection

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  • Fernando

    Great ideas and very nice infograhic Morgan. Btw great blog guys.

    • Morgan Brown

      Thanks Fernando, glad you found it valuable!

  • Ryan Bradley

    This is great, a viral post about how to do a viral post. Classic.

  • AguaeSolution

    Nice infograph. Thanks for sharing.

  • Stacey

    Thanks for the great share. Always good info!

  • Chris @ Fulcrum

    Very nice, I love the infographic. Will certainly be sharing it on our blog.

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  • Brian

    Hi Morgan,

    Thanks for creating this- it’s the best overview I’ve seen. One question though, can you please explain how to measure the “ct” variable in the second equation? Is it from receipt of the referral to conversion or receipt to visit your site/app? Thanks!

  • Dave

    Super helpful infographic! Makes the process very clear.