Feb 06 2013

How To Design for Viral Growth [Infographic]


Viral growth is the holy grail for Web-based companies. Entrepreneurs spend late nights thinking of tactics like funny videos, PR stunts, Facebook quizzes and other mechanics that can make their product “go viral.” Viral growth is alluring because it 1) can generate a ton of users quickly, 2) the follow-on viral-acquired users are typically free, and 3) it generates press and buzz which in turn fuel the viral loop.

Free users and lots of buzz? It’s no wonder everyone is working on one viral hack or another. But viral growth is not just a happy accident. Products are designed from the start to encourage viral growth. Those that go viral have the right combination of hooks designed into the user experience, a value proposition aligned with viral mechanics, and a use case that drives the cycle time of the invite/referral loop.

Looking for a primer on designing for viral growth? We hope this infographic is just what you’re looking for.

Click the image to see the full-size version.
How to Design for Viral Growth

You should embed this infographic on your site – click to copy the embed code below.

About the Author:

Morgan heads up marketing at digital-telepathy. Find me online at Google+.

Leave a Response

16 Responses

  1. Feb 06 2013

    Nicely done infographic, guys!

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  3. Feb 07 2013

    Thank guys! Great work!

    • Feb 07 2013

      btw, do you have a pdf version of this image to put it on a wall?

  4. Pingback: Marketing: How To Design For Viral Growth – Infographic « The Main Street Analyst

  5. Feb 08 2013
    Shahid Ansari

    Very well compiled information and strategy :)

    • Feb 10 2013
      Morgan Brown

      Thanks Shahid! Glad you found it valuable!

  6. Feb 10 2013

    WOW it is a very unique collection

  7. Pingback: Infographic on How to Design for Viral Growth | Kona Digital

  8. Feb 12 2013

    Great ideas and very nice infograhic Morgan. Btw great blog guys.

  9. Feb 23 2013
    Ryan Bradley

    This is great, a viral post about how to do a viral post. Classic.

  10. Mar 08 2013

    Nice infograph. Thanks for sharing.

  11. Mar 18 2013

    Thanks for the great share. Always good info!

  12. May 15 2013

    Very nice, I love the infographic. Will certainly be sharing it on our blog.

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  14. Sep 17 2013

    Hi Morgan,

    Thanks for creating this- it’s the best overview I’ve seen. One question though, can you please explain how to measure the “ct” variable in the second equation? Is it from receipt of the referral to conversion or receipt to visit your site/app? Thanks!

  15. Apr 10 2014

    Super helpful infographic! Makes the process very clear.