South By Southwest Interactive (SXSWi) is a rite of passage if you’re building products and services for the Web. Austin, one of the coolest towns in America, swells with geeks from every corner of the globe to network, learn, party, and find the next breakout techstars. For as fun as it can be, it can also be overwhelming. And like anything popular, it can be hard to find the experience you’re looking for among all the noise. So we created our very own, Very Unofficial SXSW Field Guide to help you hack Interactive and have an awesome time in the process.

This guide includes everything we wish we knew our first time at South By:

We went analog with the guide, but you can also find a mobile-friendly version here for when you can actually connect to a network. There are two sizes, one for legal paper and one for 8.5 x 11. So print it out, steal some pencils from a nearby bowling alley or IKEA, and head out to SXSWi armed and slightly more dangerous. Share this with your friends and make your South By experience epic. We’ll see you on the RVIP!

Download the Very Unofficial SXSWi Field Guide

All Files are PDFs

How To Make Your SXSWi Field Guide

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Mobile Version

SXSWi field guide mobile version

  • Darren

    Morgan, this is perfect! Thanks for the tips. I’ll be there next week (for the first time.) I was looking for some great restaurants and heard Salt Lick was an absolute must! You hear anything about this place?

    • Morgan Brown

      Darren, thanks! Definitely eat Salt Lick as a first timer. It’s like a rite of passage!

  • Emily

    This is gorgeous & helpful – a great combo. And, as an added bonus, I’ve now discovered this blog. Curses. Must now add to my antiquated but actively used reader.

    I’ll be a newbie in Austin, too. So many rites of passage, I can’t keep them all straight!