The increasing popularity of online-dating sites and social-networking sites such as MySpace.com and Facebook.com has marketers eager to tap into the new advertising potential, but also weary about lack of control over the sites’ content, writes eMarketer (via MediaBuyerPlanner). Viacom CEO Tom Freston is quoted as saying his company plans to begin advertising later this year in the online social networking market. He also recognizes the challenges of the segment.
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