Dec 08 2009

Design Makes a Difference in the Auto Service Industry: Convoy Auto Repair

convoy new

This is 2009 and we use the internet on a daily basis to interact with almost every aspect of our lives.  We order groceries, obtain our daily news, buy clothing and plan trips.  Oddly enough, there are still businesses which are stuck in 1988.

One such example is the auto service industry.  Most of us have a mechanic, whether it be a dealer or a private wrench turner.  Like many tried and true industries, referral business is a major revenue stream for most mechanics.  Most who do advertise still use the yellow pages, tv or a local directory.  However, there are a few that break the mold.

When dt started working with Convoy Auto Repair in 2002, owner David Ely knew that there was something more than print advertising and traditional channel marketing.  In a time before Yelp, Kudzu, Angie’s List and Google Local Search optimization, Convoy Auto Repair was among the first mechanics to build an online presence.

Now, in 2009, digital-telepathy and David Ely are again raising the bar.  The new Convoy Auto Repair website is a complete user experience designed to meet the needs of today’s web-savvy driver. With informational resources, online appointment scheduling and full transparency of the shop and its service team, the website provides answers for old and new clients alike.  Traditional customers can always call, but those of us who live and breathe the internet have a mechanic with a business and lifestyle philosophy that is right in line with ours.

Times are always changing and being an entrepreneur sometimes means operating outside of the “comfort zone.”  However, such risks can really pay off.  Since the shift from offline advertising to investing in their online presence, Convoy Auto Repair has increased their total business volume by nearly 40%.  Additionally, 75% of new customer acquisitions are coming from the website, with that number increasing every day.  We’re proud to be aligned with entrepreneurs like David Ely and are committed to his continued success.

About the Author:

Arnold Yoon is the President and official coffee maker for digital-telepathy. A technologist and engineer at heart, his love for design helps to fuel service and product development in the company’s quest to change the web.

Leave a Response

3 Responses

  1. Dec 08 2009
    chapolito

    the design is beautiful, but I kind of feel like it doesn’t present the information that customers want upfront. Services, prices, location and reputation are pretty much all I care about in a mechanic and I would venture to say that is true for most people. The reputation is there with the testimonials in the featured content slider, but all we are presented are testimonials from people in cars, makes me think more of auto insurance or a dealership than a mechanic. the google maps lightbox is nice, but it took me a while to find it.

    Again, the design is very attractive and the large majority of the site has obviously been planned with care, I just am a bit hesitant about the focus of the homepage considering the nature of the business.

    keep up the good work dt!

  2. Dec 09 2009
    Arnold Yoon

    Thanks for taking a look at our work and for your comments. Reputation, especially in the auto service industry, which has traditionally been plagued with a bad rep, is critical – hence our positioning on the home page of customer testimonials which directly reflect the quality of the customers’ experiences.

    Agreed, “Services” is important as well, but most users won’t visit that area of the site extensively – they’ll schedule an appointment online, or call the shop to describe the problem they’re having. Diagnosis of automotive problems for most folks (like me) tends to be fairly generic, along the lines of “I hear this clunk coming from the back of my car,” rather than “I think I have a problem with the rear differential.”

    Thanks for the kudos!

  3. Dec 10 2009
    chapolito

    Actually Arnold, I am wrong here. I made the mistake that assuming that a repair shop was equivalent to a service/tune up garage. When it comes to oil changes, tire rotations and smog checks I think my points on services and pricing are valid; but you are right, the average driver has no idea what services is necessarily when their car breaks down.

    cheers!