This is 2009 and we use the internet on a daily basis to interact with almost every aspect of our lives. We order groceries, obtain our daily news, buy clothing and plan trips. Oddly enough, there are still businesses which are stuck in 1988.
One such example is the auto service industry. Most of us have a mechanic, whether it be a dealer or a private wrench turner. Like many tried and true industries, referral business is a major revenue stream for most mechanics. Most who do advertise still use the yellow pages, tv or a local directory. However, there are a few that break the mold.
When dt started working with Convoy Auto Repair in 2002, owner David Ely knew that there was something more than print advertising and traditional channel marketing. In a time before Yelp, Kudzu, Angie’s List and Google Local Search optimization, Convoy Auto Repair was among the first mechanics to build an online presence.
Now, in 2009, digital-telepathy and David Ely are again raising the bar. The new Convoy Auto Repair website is a complete user experience designed to meet the needs of today’s web-savvy driver. With informational resources, online appointment scheduling and full transparency of the shop and its service team, the website provides answers for old and new clients alike. Traditional customers can always call, but those of us who live and breathe the internet have a mechanic with a business and lifestyle philosophy that is right in line with ours.
Times are always changing and being an entrepreneur sometimes means operating outside of the “comfort zone.” However, such risks can really pay off. Since the shift from offline advertising to investing in their online presence, Convoy Auto Repair has increased their total business volume by nearly 40%. Additionally, 75% of new customer acquisitions are coming from the website, with that number increasing every day. We’re proud to be aligned with entrepreneurs like David Ely and are committed to his continued success.