A/B Test with Hello Bar to Drive More Clicks

“If you can’t measure it, you can’t manage it.” That gent Peter Drucker was a sharp fellow. At Hello Bar we heartily agree, which is why one of the features of Hello Bar Pro is the ability to A/B test. As a bonus, you can try out A/B testing on Hello Bar Pro free for 14 days, with absolutely no obligation.

A/B testing allows a savvy website owner such as yourself to run multiple variations of a Hello Bar at the same time. Then, by analyzing how many clicks each variation gets, you’re able to determine which combo resonates with your visitors the most.

You can A/B test your headline, your call to action and your link color to your heart’s content. Hello Bar will run your tests automatically, while tidily tracking the performance of each. Once the results are in, you can crown the winner and implement that combination for all visitors to your site.

But let’s not rest on our laurels. The true beauty of the A/B test is that you can constantly run a new one, always trying a new variation against the top performer to date. This way you can iterate on your message and call to action, continually improving your clicks.

Set Up Your First A/B Test

Righty-o. Let’s get that first A/B test up and out the door, shall we? Follow these steps and you’ll be experimenting like Marie Curie in no time.

1. Navigate your way to the editor for the Hello Bar you want to A/B test.

2. Select ‘Create Variation’ in the upper right

3. Create a variation of your current Hello Bar

4. Hit save.

That’s it! You’re an Internet marketing genius! Your Hello Bar variations will be served equally to visitors of your site. Need to make a change? To edit a variation select it from the management screen or from the dropdown menu in the editor and update away.

Now you can sit back and watch the stats come in. You’ll see the clickthrough rate for each variation. The variation with the highest clickthrough rate is your winner.

Ladies and Gentlemen, we have a winner!

So you have a winner, congratulations! Now what? You have two options: make your winner the default Hello Bar for all visitors, or put your winner to the test with another grueling A/B competition. We recommend the latter, because while everyone likes a winner, everyone loves a champion.

Keep testing variations on your Hello Bar to see what drives the best clickthrough rate. Each trial by fire will either reinforce your winner’s dominance or point you toward a better performing page. Win-win, just how we like it!

Add A/B Testing to Hello Bar Now

A/B testing is packaged into Hello Bar Pro. You use Hello Bar to get more clicks, so why not try out Pro today and start testing your way to a better performing website. You’ll feel better not only because your website will be working harder for you, but Mr. Drucker will be smiling down upon you.

You can try Hello Bar Pro, complete with A/B testing,  free for 14 days with no obligation whatsoever, and get one step closer to becoming the Internet marketing genius we know you are.

About the Author: Morgan Brown

Morgan is a product and digital marketing guy who writes and freelances for digital telepathy as a product marketing manager. Find me online at Google+.