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In the increasingly design-savvy state of the world, it’s never been more important to stand out and develop a unique brand identity through UX design. While most organizations recognize the ability of UX design to … Read the full article

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Form follows function. Simplicity and accessibility in design. A return to the basics of craftsmanship. These ideas guided a design revolution. You’re probably thinking about User Experience, but in fact these philosophies were popularized almost … Read the full article

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My all-time favorite movie is Fight Club, and one of its most memorable lines (among many) is: “You’re not a beautiful, unique snowflake. You’re the same decaying organic matter as everything else.” Oof, total downer, right? … Read the full article

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Traveling the world and experiencing new sights and sounds isn’t an idea that you really have to convince others to like or yearn for. After all, people go on trips and vacations all the time. … Read the full article

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Creating personas is an on-going process. Part of that process should be actually talking to your customers. Market research, narratives from sales people, or customer support… that stuff is great, but nothing beats getting feedback … Read the full article

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A walkthrough is the process of intentionally revealing functionality to a user. While some people argue that a user should be able to figure out how an app works just by looking at it, walkthroughs are … Read the full article

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