Jul 31 2013

An Insightful Conversation with Chuck Longanecker [VIDEO]


A few weeks ago our founder and CEO, Chuck Longanecker, went to Las Vegas and presented at their Tech Cocktail conference where he spoke about company culture, his journey leading digital-telepathy so far, and of course the future of web design. That talk is included below (in the second half of this post) and I highly recommend making the time to watch it.

For those who can’t set aside 20 minutes right away though, I thought I’d share a side conversation Chuck had with one of the event’s interviewers first. This short interview covers a lot of ground in just a few minutes while providing some excellent insights for creative leaders and web designers alike.

Chuck Longanecker at Tech Cocktail Las Vegas 2013

Key points to consider:

  • Design is one of the last things that differentiates a company, making your product/brand an experience (or not).
  • Over-designing is a common mistake. Instead, applying a standard of simplicity across design forces companies and their customers to focus on what’s important: the story. Without a story, the design stuffers.
  • Pages are going away. Multi-page clutter and a user experience full of information bombardment is being overcome by a renewed focus on the web as a powerful storytelling medium. One in which information is revealed when it is needed and the users experience/flow is never interrupted by jumping from one page to the next.

Full Presentation: Designing Your Direction

This is Chuck’s full presentation from Tech Cocktail Las Vegas. It’s perfect for anyone who wants to learn how to cultivate the type of company culture that drives growth on a corporate and personal level.

Keep the Conversation Alive

If you watched either (or both) of the videos above, there’s a good chance you’ve got something to say in response; which is my favorite part of blogging! I love the back and forth exchange of ideas and the ability to have meaningful conversations that wax and wane between long-form content and quick snippets of thought in the comments section.

As far as I’m concerned, a good comment deserves a thoughtful response and a great comment should get its own response post. So in that way, we’re all in control of what happens on the blog next.¬†Share your thoughts below and lets keep the conversation alive!

About the Author:

Hi, I'm Nathan B Weller. I spend my time living and working at the intersection of web design, UX/UI and digital publishing. If you'd like to connect with me please feel free to hit me up on Google+, Twitter, Facebook or even my personal site. I'm here to help you get the most out of our blog and online resources so don't be afraid to start a conversation :)

Leave a Response

2 Responses

  1. Aug 14 2013
    Adorn Consultants

    Well said “Design is one of the last things that differentiates a company, making your product/brand an experience (or not).”

    BTW, Thanks for sharing videos.

    • Aug 20 2013
      Chuck Longanecker

      It’s a great time for design right now. I really hope it remains in demand from both users and makers. We all benefit from it.

      Glad you liked the talk.