Online Audiences Accept Burma With Open Arms

To say this latest buzz is just buzz would be doing all of the associated causes, groups, petitions, coalitions, students, members a dis justice.

What am I referring to?

Some still call it Myanmar, most call it Burma. It’s an offline world that has been able to penetrate the online channels of Facebook, Razoo, CNN, BBC, Sydney Morning Herald, Myspace; the list goes on and on. We often see this temperamental influx of blog postings, news syndication and forum postings when a celebrity is in the news doing something stupid, a large social network gets a $10 billion offer or David Beckham comes to the USA to play soccer in Major League Soccer for the LA Galaxy. And if you notice these all are big spikes in a analytics tools, data platforms and other web measurement websites. Yet this movement has been going on for almost 20 years offline. Now the online channel has breathed new life into this surging wave and brought with it Facebook events, Myspace groups, Razoo causes, BBC News feeds updated real-time, Twitter posts about Wear A Red Shirt This Friday For Burma and countless IMs’ from friends telling friends telling friends. Someone sneezed and it spread across the whole internet; you’ll find 72 results found by Google desktop, 9,494 Google news results, 2,283 blog posts in the last 12 hours according to Google blog search, 3,498 videos found in Google video (#1 is Jim Carrey), 22,978 blog posts about Burma in Technorati and 275 groups in Facebook. This data goes to show just how much online marketing share matters and how well this medium works for global messages and movements. Burma may not be in your backyard, but if you stop and think for a second the online world is all around us; you just need to choose how and where you’ll receive it.

Burma Data:
The following image utilized Google Trends to capture data on burma, myanmar and monks to show how the trends relate to each other and give insight into the recent news.

The following image utilized Keyword Discovery to capture searches, trends and market share for the term “burma”.

Burma Links To Causes & Events

• The Road Film – This new non-profit is trying to get funding to produce their 90+ hours of raw unseen footage inside Burma.
• Wear A Red Shirt For Burma This Friday – This Facebook event is all about supporting the monks marching on Burma.
• CNN coverage – CNN covers Burma and the early on protests
• Burma Campaign UK
• US Campaign for Burma
• Free Burma Coalition
• Open Society Institute’s Burma Project
• Human Rights Watch, Burma
• Free Burma Rangers

How Can you help?
Copy the following code and paste it into your blog, emails, Myspace profile, anywhere.

<a href="http://beta.razoo.com/causes/the_road_film_life_inside_burma"><img src="http://farm2.static.flickr.com/1385/1444400481_b0af2503b5_o.png" alt="Click here to support the movement in Burma" /></a><br />