Posts tagged with: branding

Logo design is a strange bird. Some logos undergo vigorous $500k processes while others are simply sketched on napkins in seconds. Does it matter? Not really. What matters is that the logo is successful in achieving its goal and purpose. The goal of a logo… Read the rest

The Golden Arches. The Swoosh. The Shell. You remember them all like you remember the lyrics to Ice-Ice Baby. It’s a company’s identity. Their logo. Their “tramp-stamp” if you will. A distinctive and unique icon or symbol of a company, object, publication, person, service or idea that best represents them and helps to convey its message to the customers in their market.

We are very proud to be working with Pathway Genomics. Pathway is a San Diego-based startup dedicated to providing everyone the ability to discover the secrets of their DNA. We have been working diligently for the past month for the upcoming private launch. They have an all-star leadership team and incredible potential to bring a technology, that was nearly unattainable a few years ago, to the masses.