Client Update: Impact Engine Is Rocking The Online Ad Space

Impact Engine is a online ad optimization platform that measurably optimizes any display ad campaign or business operation.  Their innovative platform provides services for advertisers, agencies, ad networks and publishers.

Earlier this year, dt put the finishing touches on the user interface design and user experience for their robust web application. Since then, the team has been hard at work and the product has been gaining momentum.  Revenues are growing very quickly and they now support and serve over 5,000 clients!  They have a plethora of success stories and clients listed on their website.

The Impact Engine team recently completed a module to auto-optimize display ad variations in a campaign for a variety of metrics such as impressions, engagement, clickthroughs, etc. The algorithm is proprietary and has already proven to produce 2-5x improvement in display ad performance which is a huge gain for small and large size advertisers and publishers/networks.

They were recently featured on newmediahub.com and the following new features were detailed:

• Seasonally-themed ad template catalog. Designed to help clients planning online holiday promotions optimize campaign performance. Each ad template theme comes in a variety of IAB-compliant sizes, such as Medium Rectangle and Leaderboard.

• Exotic Format Ads: Allows clients to upload, publish and edit “exotic” ads—i.e., those outside the confines of normal page borders—in real time. Exotic ads typically float atop, or push down, page content (expanding and contracting based on the users’ interaction). Thanks to their eye-catching functionality, exotic ads often receive the highest brand awareness and click-through rates of any display ad formats on the Web. “Our simple configuration tool enables our clients to position the ad on the page in real time and adjust the ‘exotic’ ad playback settings after the ad has been deployed live – with just the click of a button,” says Bryan Depew, Impact Engine’s VP of Product Development.

• Analytics Module with 3D capability. Enables clients to instantly render graphical representations of   ad and campaign performance. Real-time visual feedback allows quick determination of which ads are performing best, providing vital information on where to increase or decrease ad spending.

• Reports Module. Generates customized campaign performance reports for both digital and print distribution; users can create downloadable reports over specific periods of time for detailed data trend analysis. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

You can read the whole newmediahub.com article here: Impact Engine: Advertising software gets better and better

If you are heading to ad:tech New York this year, make sure to drop by their exhibit at booth 1912.