digital-telepathy, Inc is selected to pilot MSN adCenter

digital-telepathy, Inc is one of only 600 advertisers and agencies that have been selected to pilot campaigns using MSN’s adCenter paid-search system. Now open to American testing, the system has already successfully completed six months of testing in Singapore and France. Though there is a high demand for the new service, MSN adCenter will continue to feature Yahoo search ads until its contract with Yahoo expires in June 2006 and the number of testers is limited.

During its preliminary usage, digital-telepathy, Inc. has been able to create especially strong campaigns due to the freshness of MSN adCenter. Unlike on other existing platforms where strong competition yields expensive access to popular keywords, the low level of competition in MSN adCenter allows digital-telepathy, Inc. to produce powerful campaigns. With low-rate access to highly-sought-after keywords, dt’s campaigns result in higher than average conversion rates at a lower cost.

“There is an extraordinary advantage during this pilot program to generate a massive amount of traffic at a fraction of the cost as compared to other paid search solutions,” says Chuck Longanecker, CEO of digital-telepathy, Inc. “With only 600 advertisers, you avoid the bidding wars that significantly raise the cost per click prices. Bottom line, you get more leads per dollar spent:”

The platform will be released to the general public 1st quarter ’06 making this an exciting and crucial opportunity to get in on the ground level and invest in a campaign to solidify your positioning within your industry.

MSN adCenter’s behavioral and demographic targeting features are the main differentiators between MSN and both Google and Yahoo’s paid search programs. For example, with adCenter, a large travel Web site can target holiday packages to consumers in certain areas of the country and target college students in an upcoming spring break promotion.

Another unique aspect of adCenter is its ability for advertisers to boost their bids in certain demographics by adding one word to a search phrase. Advertisers can add a word such as “free” to the name of a product; thereby making it possible for them to target two very different demographic sets. As the program rolls out, demographic targeting will continue to differentiate MSN from its competitors.

digital-telepathy, Inc has the unique ability to build client campaigns using the new MSN adCenter paid-search system. If you are interested in benefiting from this new service, request more information here.