Dunkin' Brands Seek Unified Digital Front

It used to be all about “Time to make the donuts”, 31 flavors, and great sandwiches, but this week the Dunkin’ Brands announced their search for an agency that could bring a unified digital front to their campaigns spanning breakfast, lunch and dessert.

This new “agency campaign” is headed up by the Foghound Corporation and Lois Kelly, best known for her book, Beyond Buzz: The Next Generation of Conversational Marketing. Kelly mentions the need for a leading agency with experience in big retail brands and the ability to handle strategy, creative work, and also back-end operations including e-commerce engines, analytics, and databases. So for all those shops that would love a little donut hole morsel, better get your thinking caps on and setup your own campaign to generate some buzz to grab the attention of Foghound and Dunkin’ Brands.

technorati tags: dunkin brands | digital marketing | conversational marketing