IAB Creating New Standards for Measuring Traffic

The Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic, an undertaking it calls the “nomenclature project” – and some online publishers may not like the changes – writes CNET. For one, traffic from content partners will have to meet more strict guidelines to be counted; the dominant branding will have to be that of the site that would have visitors counted as its own. At stake, of course, are ad dollars. The new guidelines are not yet finalized and are expected to go into effect in mid-2006.

About the Author: Chuck Longanecker

As Founder and CEO of digital-telepathy, Chuck applies his passion for technology and entrepreneurial arsenal to design unique online business strategy and revenue models for client projects. Chuck leads the charge of the dt brand as an advocate of social capital, karmic business, design for change and community.Find me on Google+.