Comments on: Millions and Billions in Acquisitions, Oh My! http://www.dtelepathy.com/blog/telepathy/millions-and-billions-in-acquisitions-oh-my Design makes a difference - Committed to being designers of the web, we create experiences that deliver results. Sun, 12 Feb 2012 16:09:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah http://www.dtelepathy.com/blog/telepathy/millions-and-billions-in-acquisitions-oh-my#comment-251 Sarah Tue, 22 May 2007 00:00:37 +0000 http://blog.dtelepathy.com/search-engine-marketing/millions-and-billions-in-acquisitions-oh-my#comment-251 It's been referred to as "Keeping up with the Googles" and Microsoft is definitely not one to be left behind. This is a heated race for the few remaining online advertising businesses, as the media and tech companies compete for a position in the Internet advertising market. It's no coincidence that these deals are occurring consistently right after one another. It's the ultimate chase - when one makes the first big move the rest will frantically follow! The purchase will allow Microsoft to move into new markets, and diversify from its traditional software base, as we move away from PC software and into web-based applications. It will create new revenue channels, which will help in the financial longevity of their business model. Plus I'm sure there was a lot of pressure on the acquisition team to close a deal! So what do you think - Did they overpay for aQuantive and will the acquisition eventually pay off? It's hard to say, only time will tell. It’s been referred to as “Keeping up with the Googles” and Microsoft is definitely not one to be left behind. This is a heated race for the few remaining online advertising businesses, as the media and tech companies compete for a position in the Internet advertising market. It’s no coincidence that these deals are occurring consistently right after one another. It’s the ultimate chase – when one makes the first big move the rest will frantically follow!

The purchase will allow Microsoft to move into new markets, and diversify from its traditional software base, as we move away from PC software and into web-based applications. It will create new revenue channels, which will help in the financial longevity of their business model. Plus I’m sure there was a lot of pressure on the acquisition team to close a deal!

So what do you think – Did they overpay for aQuantive and will the acquisition eventually pay off? It’s hard to say, only time will tell.

]]> By: Alison http://www.dtelepathy.com/blog/telepathy/millions-and-billions-in-acquisitions-oh-my#comment-250 Alison Mon, 21 May 2007 19:10:47 +0000 http://blog.dtelepathy.com/search-engine-marketing/millions-and-billions-in-acquisitions-oh-my#comment-250 Great post and very thought-provoking material in the above comment regarding the complicated dynamics that may start to emerge as agencies and ad networks begin to fall under the same corporate umbrella. How exactly will this all work? It will be interesting to watch..... Like the great empires of the ancient world, it feels a little like Google, Yahoo and Microsoft are rapidly conquering "civilizations" in an effort to determine who will take over the world! And in a sense, I guess that's exactly what they are doing. I assume (or I hope) that there is a lot of thought and research that goes into each of these monster purchases, but each new acquisition feels just a little more impulsive and reactive than the one before it. Could it just be the multi-billion dollar equivalent of "Keeping up with the Joneses"? Or, is it just pure coincidence that these deals occurred within weeks of each other? Great post and very thought-provoking material in the above comment regarding the complicated dynamics that may start to emerge as agencies and ad networks begin to fall under the same corporate umbrella. How exactly will this all work? It will be interesting to watch…..

Like the great empires of the ancient world, it feels a little like Google, Yahoo and Microsoft are rapidly conquering “civilizations” in an effort to determine who will take over the world! And in a sense, I guess that’s exactly what they are doing.
I assume (or I hope) that there is a lot of thought and research that goes into each of these monster purchases, but each new acquisition feels just a little more impulsive and reactive than the one before it. Could it just be the multi-billion dollar equivalent of “Keeping up with the Joneses”? Or, is it just pure coincidence that these deals occurred within weeks of each other?

]]> By: BJ http://www.dtelepathy.com/blog/telepathy/millions-and-billions-in-acquisitions-oh-my#comment-249 BJ Mon, 21 May 2007 18:21:32 +0000 http://blog.dtelepathy.com/search-engine-marketing/millions-and-billions-in-acquisitions-oh-my#comment-249 I like the timeline in this post about all of the acquisitions. What I'm most interested about is how all of these parent companies now own their own Top 20 advertising agencies. How are other agencies going to perceive these acquisitions as they have their own relationships with DrivePM, Atlas, Doubleclick and 24/7. Do the agencies involved pitch their ad network access first? Even if it's not implied, isn't it a possibility? Does Google, Yahoo, AOL and Microsoft have too much of our data now? "Hey not only can we create your ad campaigns for you, but now we can streamline your spending because we own our own ad network." Where does the gray really become black and white? I like the timeline in this post about all of the acquisitions. What I’m most interested about is how all of these parent companies now own their own Top 20 advertising agencies. How are other agencies going to perceive these acquisitions as they have their own relationships with DrivePM, Atlas, Doubleclick and 24/7. Do the agencies involved pitch their ad network access first? Even if it’s not implied, isn’t it a possibility? Does Google, Yahoo, AOL and Microsoft have too much of our data now? “Hey not only can we create your ad campaigns for you, but now we can streamline your spending because we own our own ad network.” Where does the gray really become black and white?

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