Mobile Advertising – No Longer in the Early Adoption Phase

Did you know that there are three times more mobile handsets in the U.S. than PCs? And there are twice as many more mobile subscribers than there are Internet users? It doesn’t take a micro economist to figure this one out – mobile marketing cannot be ignored.

Here are a few reasons why dt supports & loves SMS and why other agencies should jump on the mobile marketing bandwagon too:

• Targeting is extremely easy (language, search behavior, location)
• Mobile’s reach is unlike any other advertising medium (76% of U.S. households own at least one mobile phone)
• Easy to tie into current campaigns (compliment your current marketing mix)
• Mobile advertising is expected to reach $13.1 billion by 2011 (what else can I say but ‘show me da money!’)

Mobile advertising is no longer in the early adoption phase – it is in its growth…a rapid growth. Don’t be the advertiser left behind in this competitive race.