Yahoo Search Shortens Text Ads

Yahoo Search Marketing is shortening its text ads from 190 characters to a 70-character block, bringing its standards closer to Google’s two lines of 35 characters each, reports ClickZ. In a letter to advertisers, Yahoo wrote that as a result of the change “advertisers can generally expect to see an increase in clicks, while maintaining their conversion rates.” Advertisers have a January 18 deadline for rewriting their ads; after that date, Yahoo will automatically shorten unrevised ads.

About the Author: Chuck Longanecker

As Founder and CEO of digital-telepathy, Chuck applies his passion for technology and entrepreneurial arsenal to design unique online business strategy and revenue models for client projects. Chuck leads the charge of the dt brand as an advocate of social capital, karmic business, design for change and community.Find me on Google+.