Case Study Impact Engine
Better Advertising
Through Design
Impact Engine is an online ad optimization platform that measurably optimizes any display ad campaign or business operation. This innovative platform provides services for advertisers, agencies, ad networks and publishers. Visit site
The Challenge
Design The Mecca of Display Advertising
Impact Engine already had best in class technology for optimizing display units for advertisers. They had also developed "do it yourself" tools for easy ad design and management. However, the missing element was to find a way to empower all 4 of the display ad production use cases - advertisers, agencies, publishers and designers - to collaborate in one place.
Our Solution
An Ecosystem of Profitable Collaboration
We designed a revolutionary user experience that enabled all 4 use cases to utilize the Impact Engine platform in harmony. Not only did this quadruple the customer types for the company, it also allowed each of the 4 customer types to work directly with each other within a business ecosystem. You do the math on that one - everyone wins. Design really does make a difference.
The Results
During this project, we took on being Impact Engine team members. We worked on-site to master the intricacies of the platform and deliver the stellar results for the product launch date. We are proud of the user experience that we created for Impact engine and event more proud of the impact it had on their business.