Case Study Pathway Genomics
Simplifying Complex Data
Visualization for Better Health
Pathway Genomics is the most secure, comprehensive and affordable personal genomic testing service available. Their goal is to provide cutting-edge research and easy-to-read scientific information customized for you, and you alone, based on your genes and your lifestyle. Visit site
The Challenge
Provide users with complex genetic testing data in a way that is easy to digest.
To create information designs and user interfaces that would communicate extremely detailed and sometimes grave information about personal genetic testing results in a way that would not only be easy to understand, but engaging and even enjoyable.
Our Solution
Make it visual and make it interesting.
We started with an intensive education of our team into the details of the specific data and research results that Pathway produces. We took that knowledge and applied our years of experience to come up with graphics and interfaces that would communicate this information to the end user using clear visual representations, bright easy to read graphs, and simple self explanatory data.
The Results
We were able to understand the complex information of Pathway's cutting edge technologies and create a website that communicates that information for everyone to use and benefit from. The results: a site that users feel comfortable purchasing from and a UI that industry leaders praise.