Hard Rock Hotels
Hard Rock Hotels has a rock-and-roll identity all their own, but being an independently run hotel franchise, they needed to create a unified presence on the web, that's where we came in.
Initially we worked with Hard Rock Hotel Chicago on an extremely successful promotional campaign for their Spring Escapes promotion. Utilizing our expertise in PPC marketing techniques and researching the hotel’s competitive space helped us create multiple campaigns to effectively shift Hard Rock Hotel Chicago’s budget into the highest converting keywords. Our PPC campaigns, coupled with an email blast and landing page push yielded a 2,310% ROI.
After the successful Spring Escapes marketing campaign we were hired to create a new look for the Chicago branch hotel’s web presence. This design reflected the attitude of Hard Rock Hotels combined with the professionalism of the Chicago branch’s regular clientele.
The new design created for Hard Rock Hotel Chicago garnered attention of the Hard Rock Hotel corporate branch and we were contracted to create a new template design for all hotel franchise branches to base their websites on. Hard Rock Hotel Chicago was first implemented by digital-telepathy and integrated with their MICROS based hotel booking system. Soon after this implementation the template was distributed to all the Hard Rock Hotel branches and implemented by their respective web development teams creating a unified web-presence that truly reflected Hard Rock’s kick-ass identity.
Services Utilized
- User Interface Design
- Web Strategy
- Research & Planning
- XHTML / CSS
- E-Commerce Integration
- Interaction Design