Mozilla Firefox and Facebook
dt built a Facebook-sponsored page for the Mozilla Foundation to promote the launch of the Firefox browser. The UI designers at dt utilized AJAX to create multiple pages within the sponsored page as well as a highly successful "Top Fox" viral campaign to build a community and to maximize the number of Firefox downloads. This project was the basis of the current Mozilla Facebook group which has over 550,000 fans.
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dt took the time to completely grasp our social networking strategy and create a program that was both fun and virally effective. In only a few months time 20,000 Facebook users joined the Official Firefox Community and spread the word about Firefox.
- David Rolnitzky Mozilla, Director of Customer Acquisition
Services Utilized
- Web Strategy
- User Interface Design
- Interaction Design
- XHTML / CSS