Napa Auto Care Centers
We teamed up with the local Napa San Diego Business Development Group to bring member shops online. In an industry where online presence is limited, we created an efficient User Experience to meet the needs of these skilled mechanics by providing geolocation, information, and scheduling services for their clientele. We look forward to scaling this to a nationwide level this year.
Napa Auto Parts is a well-known auto parts supplier – their instantly recognizable brand serves as a reputable foundation for auto parts suppliers across the United States.
In addition to supplying auto parts nationwide, the Napa Corporation offers a licensing and certification program for local mechanics to become Napa AutoCare Centers. Shops which display this designation have met stringent standards for quality control, integrity and expertise.
While these local mechanics may have excellent skills in the realm of auto repair and servicing, many of them are not internet savvy. Our team has always been excited about helping our clients reach their target markets with style and efficiency. When we were approached by the entrepreneurs of the local San Diego Napa Business Development Group, we were excited about the prospect of helping their businesses grow online.
We analyzed the needs of these local entrepreneurs, and set forth to build a system to really boost their business.
Needs:
Online presence and visibility
Marketing channels other than print
Ability to schedule appointments
We worked with the SD Napa Group to collectively build Napa Repair Centers. This site offers customers everything they need to find a reputable Napa-certified mechanic in their area and schedule an appointment online.
Member shops can build their own microsites which offer information, specials, and appointment scheduling.
In 2008, we are excited as the possibility of expanding our reach to support Napa-certified mechanics across the United States.
Services Utilized
- Web Strategy
- Research & Planning
- User Interface Design
- Interaction Design
- XHTML / CSS
- CMS Integration