Objective Based Web Design - The Evolution of Web Design
Start Here: Define the Objective
The objective is the greatest area of opportunity for business growth.
Don’t think about what pages need to be designed, instead think about what results
you want to achieve with the performance of users, sales, engagement…etc.
Ideas present ways to accomplish your objective. They are generated from insights in your analytics, user surveys, current trends and more.
Ideas are developed into projects in a orchestrated chaos of brainstorm sessions with live whiteboarding, sketching & wireframing.
Design & Build
There is no shortcut to good design. However, it's rare to get it right the first time, so it's best to design and build in lean and iterative cycles as opposed to a rigid and linear waterfall process.
Design without metrics is art, not business. In order to accomplish your objective, you must measure the results of each project and generate new ideas.
Learn from your users so that you can iterate your ideas and accomplish your objective.