Reinventing Information Architecture to Attract a New C-Level Audience

ActivePDF is a multi-faceted enterprise documentation solution, aggregating tools that convert, encrypt, print and manage PDF files. They came to Digital Telepathy with a willingness to collaborate with us to improve their Information Architecture and visual identity to be more modern and appeal to C-levels, as well as tech-savvy developers. Challenge: accepted.

  • Logo and Branding
  • Persona Development
  • Content Strategy
  • UX Strategy
  • Responsive Web Design
  • Front-End Development

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Appealing to the Enterprise

Get a behind the scenes look at the making of Activepdf.

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PDF SIMPLIFIED

With more than 23,000 customers ranging from startups to Fortune 100 companies, ActivePDF is an industry leader in the document solution space. As ActivePDF continues to innovate as a global leader in PDF solutions, they engaged with DT to reimagine their brand, visual style and marketing presence with a focus on moving upmarket to the enterprise IT audience.

With enterprise customers such as, Mazda Corporation and the U.S. Department of Defense, ActivePDF needed an experience that would communicate efficiently and effectively to more users than just its developer-centric audience segment. DT employed advanced strategies in color psychology, content creation, information architecture and interaction design to increase engagement and drive new user acquisition on-site.

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