Differentiating Coconut Water Through Ethics, Modernity and Boldness

A company with exceptional coconut water and ethics, Harmless Harvest is a health-oriented organic food and beverages maker whose brand is committed to both outstanding quality coconut water and global sustainability efforts within the food and beverages industry. Facing increasing clutter and imitation in the coconut water space, Harmless Harvest needed to further differentiate themselves from the competition and assert their place as the leader in coconut water brand.

  • Mood Boarding
  • Wireframing
  • Content Strategy
  • Visual Design
  • Development

Health and sustainability trends have saturated all dimensions of our daily lives. Perhaps more than any other sector, the impact on food and beverage makers has shifted the marketplace in favor of more health-oriented brands. Facing increasing clutter and imitation in the coconut water space, Harmless Harvest needed to further differentiate themselves from the competition and communicate their place as the leading coconut water brand.

Harmless Harvest partnered with Digital Telepathy to define and execute a bold strategy that would set them apart from the competition. Through a competitive review of the food and beverages space, we established a more modern and stylish aesthetic, unexplored by the majority of the current market. Our strategy brought together visual storytelling experience that highlighted the brand’s ethics on sustainability, the people (farmers and workers), and the manufacturing process, whilst additionally introduced a new 32oz coconut water product in the process.

”Thank you DT Team! It has been a total pleasure working with you, We hope there is more for us together in 2017!“
Deanna Fleming CMO Harmless Harvest
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