Maturing and Standardizing Visual Identity to Get from Series A to IPO

New Relic came to us on the precipice of exponential growth: an evolving product offering, lofty customer acquisition goals and a need for a design partner who could keep pace with their business. What began as simple conversion-rate optimization quickly became a tight-knit relationship that has scaled with the trajectory of their company. Today, New Relic is a public company and we are continuing to work with them to disrupt their industry.

  • UX Strategy
  • Customer Research
  • Content Strategy
  • Responsive Web Design
  • Front-End Development
  • Living Style Guide
  1. Good design is great for business: New Relic raised $115M through an IPO in Dec 2014

Empowering Data Nerds to Make Informed Decisions

Since 2012, we’ve been helping New Relic achieve countless business objectives. Our projects have ranged from performance-centric landing page optimization, to digital media campaign design, to whole-site redesigns to keep up with their rapidly evolving business. We’ve helped New Relic establish themselves as a leader in software analytics through ongoing strategic design iterations that have matured their visual identity.

We are an extension of New Relic’s in-house marketing team. Our Objective-Based Design Philosophy helped New Relic shift to reach the enterprise market, and evolve from a single, developer-centric product into a market-leading cloud-based software analytics platform. Through close collaboration, we continuously refine the product roadmap to ensure our priorities align with the overarching growth plans at New Relic.

”DT is a true partner in building our brand and achieving our goals.“
Testimonial rafael alenda
Rafael Alenda VP of Marketing
Next Project

Like What You See?

If you have a project in mind, fill this form and we'll set up a friendly conversation with a senior member of our team to brainstorm how we can help. We'll also send you Our Short Story that contains details about what it's like to work together.

Ajax loader

Oops! Something went wrong.

Our team has been notified of the issue. Feel free to contact us directly at


We'll be in touch very soon to learn more. In the meantime check out our blog where we share insights on marketing, products and design.