Creating a Unified Visual Identity While Reimagining the Corporate Site

Pivotal is steeped in rich history. They are a trusted partner in IT innovation transformation and have helped develop the gold standard for modern software practices. Pivotal's challenge for Digital Telepathy was to create a cohesive experience that makes sense to a broad set of user personas (developers, line managers, and executives) each with unique needs.

  • Persona Development
  • UX Strategy
  • Corporate Story
  • Responsive Web Design
  • Development Consultation

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Driving Enterprise Transformation

Get a behind the scenes look at the making of Pivotal.

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  1. Good design is great for business: Pivotal, along with EMC and VMware, was bought by Dell for $67B

Powering Digital Transformation Across the Globe

Businesses are built on software. But so many businesses are built on bad software… Pivotal is out to change that. They have a unique offering of products and services that leverage the scalability of cloud technology, the intelligence of big data, and the speed of agile methodologies. Their customers range from financial institutions, to media outlets and tech start-ups.

We worked closely with Pivotal to understand the needs of their prospective customers and design a website that makes Pivotal’s offering easy to understand. With our help, the new has an improved architecture that showcases many of their flagship customers. Pivotal's new marketing site is now better organized, more readable and has a consistent visual language that was missing from their previous site.

”Every person at DT that I've been in contact with or is working on our account has been top notch. Skilled, creative, smart and SO easy to work with.“
Testimonial michael weir
Michael Weir Sr. Director of Marketing
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