- Good design is great for business: Nasdaq partnered with SparkFin to provide real-time market data
Mission: make it fresh, serious and un-put-down-able
Being a local startup in our San Diego backyard, we first connected with the SparkFin team through our mutual friend Howard Lindzon, Co-Founder of StockTwits, and we quickly bonded over our shared passion for presenting powerful data and information to users in a meaningful and engaging way.
When SparkFin came to us, they were seeking to dramatically boost the level of user engagement with their promising iOS app, which provided a powerful platform for discovering new stocks and investment strategies.
What began as a simple app reskin evolved into a complete rework of the app's user experience from the ground up. The goal? To build and relaunch a far more intuitive user flow, with nods to other famously-addictive discovery apps like Flipboard and Tinder, that people would use on a daily basis.
And it worked! Sparkfin's relaunch and subsequent reception by their users pushed them to the #1 spot in the iOS app store in the Finance category, as well as snagging a coveted featured spot in the Product Hunt newsletter.