Vehicles are designed with purpose — every curve and every inch of the car is designed and engineered in a calculated manner, making sure the aesthetic appeal, performance, and capability is just right. Why should their websites be any different?

We’ve been browsing automotive websites that have great UX, innovative design, and function, and we found some that we think will offer you some design inspiration. They’re a great reminder of the importance of web design in general: every element is intentional, and there is (horse) power in visual stimulation and ease of navigation.

The question now becomes – take notes or go to a dealership?

Vroom vroom. Let’s ride!


Imported From Detroit

Chrysler-Fiat’s Imported From Detroit site features innovative navigation with a sleek and streamlined single nav bar that flips out to provide users with more options. The navigation, coupled with its responsive design, puts this site on our radar.



Single page websites are functional and responsive, which is just what users want in a website. Maserati’s single page site accomplishes this with a simple color scheme and sleek fonts.



Fisker uses super fast animation throughout the site to communicate speed and draw attention to the rich design and visual appeal of the Fisker Karma.


Alfa Romeo

Responsive design, big photography and video, and dynamic interactions make the Alpha Romeo unique.



Citroën excels with visual appeal: the site boasts a clean and simple design throughout, complete with well-placed pops of color and a nice type.



It’s not often that we see vertical navigation bars on automotive sites, but Volkswagen implements their nav smartly, allowing plenty of room for detailed images and the bold design to take over the page.


McLaren Automotive

McLaren incorporates full screen videos into the intro, showing the design blueprint, an inside look at technology, the car in action, inside the McLaren store, and the McLaren group office.


Rolls Royce

Rolls Royce provides a clean navigation bar and three big videos for users to cycle through.



Mini’s site is designed with a simple nav bar at the top (the right hand side of the bar uses icons), which blows out into a super navigation bar with drop down options. Mini Countryman’s site is unique in that it’s completely animated, and you drive the Mini through various stages of production.


Ford Mustang

It’s not solely my love of Ford Mustangs that put this site on the list — the customization tool on this site is incredibly responsive and user friendly.


Lexus Beyond

Gorgeous big photography, smooth transitions, and innovative navigation with an easy-to-use grid truly takes the Lexus website above and beyond.


Trail Jeeps

Single-page responsive design with big photography and parallax scrolling creates the tone of the jeep lifestyle. Nailed it.



Big pictures, smooth animation and smart navigation put Weismann in a class of its own.



Peugeot gives users two options in one site: to go with motion or go with emotion. With big, full screen photography and a nice mouse-over effect, it’s clear that Peugeot’s site designers did well by combining two sites into one.



Honda’s completely responsive website is centered around the idea that the CRV is a toy for adults. Within the play room, you can explore all the car’s features through the eyes of toy soldier. This site is unique, responsive, and fun!

Put it in park, ‘cause that’s all I’ve got!

While exploring verticals, we have found that the automotive industry is definitely one that has put a sincere effort into designing their websites. What do you think about these sites? Are there any that we missed? Let us know so we can add them to the list!