“What’s the ROI of doing that?”

It’s a common question that we ask of each other in a business setting (hey, maybe you’re asking it at home too), and while in many cases it’s easy to answer, when it comes to design, there’s a lingering perception that it cannot be answered for UX and design. We joined forces with our friends at Usertesting.com to officially say “Not so!” – and the result is the infographic below, outlining just what the ROI of UX could be for your company.



Now that you’re (probably) convinced, tuck this infographic under your arm, and go hug a UX hater today – we’ll all be better off for it.