“What’s the ROI of doing that?”

It’s a common question that we ask of each other in a business setting (hey, maybe you’re asking it at home too), and while in many cases it’s easy to answer, when it comes to design, there’s a lingering perception that it cannot be answered for UX and design. We joined forces with our friends at Usertesting.com to officially say “Not so!” – and the result is the infographic below, outlining just what the ROI of UX could be for your company.


 

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Now that you’re (probably) convinced, tuck this infographic under your arm, and go hug a UX hater today – we’ll all be better off for it.