Oh yea, baby: “Money, money, money, money, moooo-nneeeeyy!” It’s time to think about pricing pages, and I’m pretty sure you’re excited. After all, you add your pricing page, get conversions, and then you’ve got good things. Digital dollars. Cash money. Money in your pocket!
Well, not that fast. When you’re ready to jump in and incorporate pricing pages or tables into your website, there are many different approaches that you can choose from. You just have to choose what works the best for your site.
Instead of trolling the internet trying to find examples, we’ve done that work for you. Behold: pricing page inspiration. Check out our list and learn what’s working on these pricing pages and tables so you can evaluate what you want to use on your site.
So, COME ON DOWN!
15 Pricing Pages & Tables
Shopify knows how to play to their audience — which is good, since they’re in the business of selling as an ecommerce provider. Among the four pricing options, the expensive plans have the most design emphasis. Their cheapest plan is low profile and separate from the others, which doesn’t detract from the main focus (more expensive plans) and captures visitors who aren’t willing to spend that much.
2. SalesforceSalesforce offers a variety of plans, which is perfect for individuals ($5 at the lowest price) or even large corporations. While other sites may only provide one or two options, Salesforce runs the gamut with five pricing options for users.
Squarespace does a nice job of visually presenting their pricing options with three bold options. It has great contrast with the black and white theme, and their use of color to highlight the recommended option and emphasize the free custom domain is sure to secure some attention — and profits.
4. ReadymagReadymag provides simple, obvious pricing with a “try before you buy” attitude. Clearly, they’ll be hooking users with a limited free trial, but they don’t come across as deceptive.
5. SpaceboxWith a pricing chart reminiscent of cell phone power bars, Spacebox offers a three pricing options arranged horizontally in ascending order. The largest, most prominent and costly Platinum pricing option instantly grabs the visitor’s attention (and I’d be willing to bet it also turns visitors into customers).
6. MailChimpMailChimp approaches pricing tables in a personal way by playing to users’ emotions and business sense with flattering names and cute animal representations of each type of business owner/pricing option. (C’mon, do you really want to be the little lamb when you could be THE ELEPHANT!?). The only drawback is that MailChimp doesn’t have up-front pricing on the pricing page. Womp womp.
7. GeckoboardHaving billing options for customers is a convenient feature, and Geckoboard caters to customers by doing just that with monthly or annual billing. As they state on their website, they are providing plans for anyone’s budget.
8. HerokuHeroku offers an informative pricing overview that includes details about their services. Since their company is unique in that the rate is determined by use, interested parties would need to call to get the numbers.
9. SquareSquare pricing definitely takes after the company name. It’s square. What you see is what you get with their straightforward approach to pricing, as there’s only one option.
10. Themes KingdomInstead of offering traditional pricing options or plans, Themes Kingdom makes things a little more personal with memberships. Though they take a risk with their lifetime membership, the one-time fee instead of monthly or annual billing could be more attractive to some customers.
11. Adobe TypekitAdobe Typekit offers five plans with a large annual rate prominently displayed in green. They also break down the pricing by month so that visitors can see how little this plan would take from a monthly budget. It’s a smart way to lessen the perceived cost without devaluing the product.
12. SocifiSocifi also uses the unique animal approach that we saw in MailChimp’s pricing plan design, but Socifi expands on this with more options and more explicitly defined plans that are based on a maximum number of connections. Consumers will know exactly what capabilities they’re getting.
13. PreziPrezi gives all the attention to the numbers on their pricing page. The free plan is in gray and doesn’t command much attention, which allows the paid plans to take center stage in brightly colored boxes.
14. FetchAppAs though you downloaded an Excel file, Fetchapp has a no-nonsense approach to laying down the rates. What you see is what you get. It’s quite refreshing.
15. OnehubOnehub gives a simple presentation for pricing, but provides a variety of straightforward options. Though the cost is not listed, Onehub also offers a custom quote for larger corporations.
We’ve just run through some great examples of pricing pages, and with that, we’re hoping you’ve got some good ideas on what you would like to do. Now, get that pricing page up so you can start making some fat stacks of serious cheddar.