In a recent interview, Eric Ries said that design is the new basis of competition. I couldn’t agree more. Design is more than just how that something looks, more than how something functions. Design has evolved to even consider how you feel when you use, or are about to use something.

Here are 50 people from that agree with the Lean Startup author. Spread the word that “design matters” by sharing any of these tweetable quotes.

1) “Does it better” will always beat “did it first.”Aaron Levie, CEO at Box Twitter_logo_blue_20px

2) You don’t have to change who you are, you have to be more of who you are. – Sally Hogshead, New York Times bestselling author Twitter_logo_blue_20px

3) If you don’t talk to your customers, how will you know how to talk to your customers?Will Evans, Design Thinker in Residence @ NYU Stern Twitter_logo_blue_20px

4) Reducing your dependency on JS improves the experience for everyone.Tim Kadlec, Author of “Implementing Responsive Design” Twitter_logo_blue_20px

5) As a programmer you read more code than you write. Keep it readable, commented, consistent and explicit.Sindre Sorhus, Web Developer & Creator of Pageras Twitter_logo_blue_20px

6) Photoshop is the most effective way to show your clients what their website will never look like.Stephen Hay, Author of “Responsive Design Workflow” Twitter_logo_blue_20px

7) Instead of prescribing the appearance of individual items, we build systems to anticipate them. Heydon Pickering, Author of “Apps For All: Coding Accessible Web Applications” Twitter_logo_blue_20px

8) Mobile does not reward feature richness. – Fred Wilson, Venture Capitalist Twitter_logo_blue_20px

9) We need to stop worrying about proving the value of design and just focus on outcomes that provide value.Denis Weil, Innovation Executive formerly at McDonald’s Twitter_logo_blue_20px

10) Culture, leadership and employee engagement are the essentials for great customer experience.Steve Cannon, President & CEO of Mercedes-Benz USA Twitter_logo_blue_20px

The Undeniable Power of Design Culture View Reading List

11) Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard.Khoi Vin, VP of UX at Wildcard Twitter_logo_blue_20px

12) Usability testing shows you if something is usable. Beta testing shows you if people will actually use it.Rachel Decker, UX Researcher a HubSpot Twitter_logo_blue_20px

13) Usability answers the question, “Can the user accomplish their goal? Joyce Lee, Human Factors Design at Apple Twitter_logo_blue_20px

14) Spend as much time on copy as you do on visuals.John Zeratsky, Design Partner at Google Ventures Twitter_logo_blue_20px

15) I get very uncomfortable when someone makes a design decision without customer contact.Dan Ritzenthaler, Senior Product Designer at HubSpot Twitter_logo_blue_20px

16) If a picture is worth 1000 words, a prototype is worth 1000 meetings.Tom & David Kelley, Creative Brothers at IDEO Twitter_logo_blue_20px

17) When creating content, be empathetic above all else. Try to live the lives of your audience.Rand Fishkin, Founder at Moz Twitter_logo_blue_20px

18) Design for spread and scale.Denise Gershbein, Creative Director at frog Twitter_logo_blue_20px

19) We tend to be distracted by the voices in our own heads telling us what the design should look like.Michael Bierut, Partner at Pentagram Design Twitter_logo_blue_20px

20) Design can solve society’s biggest problems… if we cultivate a love of learning through the design process.David Sherwin, Director of User Experience at Twitter_logo_blue_20px

21) You’re designing a product for people, and it doesn’t matter if it’s on Android or iPhone or Windows Phone.Joey Flynn, Product Designer at Facebook Twitter_logo_blue_20px

22) Innovation is often the product of constraint.Todd Waterbury, Chief Creative Officer at Target Twitter_logo_blue_20px

23) Choose the right purpose, people will be attracted, motivated, and unified.Robert Wong, Vice Present at Google Creative Lab Twitter_logo_blue_20px

24) Design is about 3 dimensions and the 5 senses.Danielle Sacks, Senior Writer at at Fast Company Magazine Twitter_logo_blue_20px

25) Are you a @newrelic customer? Tweet me your pet peeve! We must always make our products better!Lew Cirne, Founder of CEO at New Relic Twitter_logo_blue_20px

26) People forget that sometimes doing it the long way teaches you more about how to think and do. – Jessica Hische, Founder & CEO of something, eventually Twitter_logo_blue_20px

27) Rule of thumb for UX: More options more problems.Scott Belsky, Vice President of Products & Community at Adobe Twitter_logo_blue_20px

28) Agile is iterative. Design is iterative. Why couldn’t they work together?Jeff Gothelf, Principal at Neo Twitter_logo_blue_20px

29) Critique is at the core of collaboration… Critique is not a design skill. Critique is a life skill.Adam Connor, Designer at MadPow Twitter_logo_blue_20px

30) Focus unswervingly on the customer.Jesse Hertzberg, Former COO at SquarespaceTwitter_logo_blue_20px

31) It’s about catching customers in the act, and providing highly relevant and highly contextual information.Paul Maritz, CEO at Pivotal Twitter_logo_blue_20px

32) Most business models have focused on self interest instead of user experience.Tim Cook, CEO at Apple Twitter_logo_blue_20px

33) Empathy is important to understanding users holistically.Shlomo Goltz, User Researcher at Hearsay Social Twitter_logo_blue_20px

34) To be a great designer, you need to look a little deeper into how people think and act.Paul Boag, Co-Founder of Headscape Limited Twitter_logo_blue_20px

35) Power users don’t decide very much based on aesthetics. “Look & Feel” creates appeal, not loyalty.Joel Marsh, Author of “The Composite Persuasion”Twitter_logo_blue_20px

36) Don’t be a complainer; make things better, let it go, or take action to make it better.Tina Roth Eisenberg, Entrepreneur, Mother, and BloggerTwitter_logo_blue_20px

37) Design can speak the tongue of art with the force of commerce.Frank Chimero, Author of “The Shape of Design”Twitter_logo_blue_20px

38) By solving our own most difficult problems, we’re potentially creating immense value for everyone else.Jason Amunwa, Director of Products at Digital Telepathy Twitter_logo_blue_20px

39) If you think responsive’s simple, I feel bad for you son. We got 99 viewports but the iPhone’s just 1.Josh Brewer, mentor at Designer Fund previously Principal Designer at TwitterTwitter_logo_blue_20px

40) It takes no skills to make something crappy. Skills are only required to make something great.Jared Spool, Founder at User Interface Engineering Twitter_logo_blue_20px

41) Speak Human. Feedback is for human beings, so address them as such. Use the words your users use.Dan Saffer, Author of “Microinteractions” Twitter_logo_blue_20px

42) Good design is about process, not product.Jared Sinclair, Designer and Developer at Bloglovin Twitter_logo_blue_20px

43) A single-pixel display doesn’t have to be single-function.Josh Clark, Founder of Global MoxieTwitter_logo_blue_20px

44) If your business isn’t mobile friendly, your business is dead.Jonathan Stark, Best-selling mobile technology authorTwitter_logo_blue_20px

45) Our websites are fluid, so our processes and workflows need to match.Brad Frost, webdesigner, speaker, and consultantTwitter_logo_blue_20px

46) The attributes that make certain products engaging also make them potentially addictive.Nir Eyal, Author of “Hooked: How to Build Habit-Forming Products”Twitter_logo_blue_20px

47) Netflix is unapologetically data driven – we believe in testing ideas in the marketplace.Rochelle King, Former VP of UX at NetflixTwitter_logo_blue_20px

48) Anything we can do to make things simpler and more transparent is a plus.Cap Watkins, Sr. Design Manager at EtsyTwitter_logo_blue_20px

49) Your old site is the best prototype of your new site.Hoa Lorangers, Director at Nielsen Norman GroupTwitter_logo_blue_20px

50) Humans have always been emotional and have always reacted to the artifacts in their world emotionally.Alan Cooper, President of CooperTwitter_logo_blue_20px