Pathway Genomics

We are very proud to be working with Pathway Genomics.  Pathway is a San Diego-based startup dedicated to providing everyone the ability to discover the secrets of their DNA.  We have been working diligently for the past month for the upcoming private launch. They have an all-star leadership team and incredible potential to bring a technology, that was nearly unattainable a few years ago, to the masses.

dt was hired to help craft the communication strategy, extend the Pathway brand online and create a rich user experience design for visitors and members of the website. The project has been an exciting and fast-paced challenge so far.  We will keep you up to date on the website launch and product availability.

About Pathway Genomics
Pathway Genomics has developed a safe, secure and affordable way to unlock the secrets of your DNA. Their simple procedure scans your DNA SNPs and provides accurate information regarding known genetic risk markers associated with adverse health conditions, potentially harmful pharmaceutical drug interactions, genetics traits and ancestry.