As the old saying goes, life is about the journey, not the destination. What if there was another way to approach goal setting? One that ensures you feel good along the way. Enter The Desire Map: a framework for evaluating how you want to feel, and what you need to do to get there.

Danielle LaPorte, creator of The Desire Map, approached us last August to redesign her site in support of a global launch for her previously self-published public book. She needed a web platform that would scale with her business (which includes subscription digital content and soon, a DANIELLE magazine), and it was during this three month process to redesign her site that we found ourselves participating in the World’s Biggest Book Club.

A Firsthand Experience to Better Understand the User’s Experience

Here at digital-telepathy we’re always trying new things. Whether it’s experimenting with new design innovations or improving our internal workflows, we love exploring all the different ways we can better our team.

What this means is that we get to roll up our sleeves and get really familiar with our clients’ apps and products.

A 21-day cleanse and diet, embracing lean methodologydelivering happiness to our team… if it’ll get us even a little bit closer to better understanding our end users, then you can bet we’ll try it out. You can see how timely and fitting it was when we saw the opportunity to integrate The Desire Map teachings into our team’s upcoming 2014 resolutions. Thus began a new kind of book club within the walls of DT.

Our #DesireMap book club met thrice during lunch over the course of six weeks. In between meetings we were tasked with reading assignments that included poetry, prose, videos, playlists, and other multimedia goodness from our prolific Canadian friend. We used digital and analog versions of the workbook to perform the various exercises that would get us to better understand what the Desire Map pins down as our Core Desired Feelings. And let me tell you, we had a lot of fun discovering just exactly what those feelings were. But it’s always better to show than to simply tell, and we’ve chosen to share our Core Desired Feelings here. We hope you’ll find this all as interesting and inspiring and inspiring as we did!

Our Core Desired Feelings (in GIFs!)

These are aspirational and desired feelings. Forgive us if they seem a bit lofty 🙂

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MK Cook – Core Desired Feelings:

What about my job at dt am I grateful for? I love that dt has a family atmosphere that provides space that for growth through support and acceptance. It is a company of positive people with an attitude of gratitude. Our clients are doing interesting things that make the nature of our work challenging and of a high caliber. I love a good challenge!

What are the points of friction that prevent you from achieving your Core Desired Feelings? I question myself by overanalyzing, and then get nervous, which takes a blow to my confidence. Lack of balance between home and work creates all around strain and even physical strain on my body.

What are you doing in 2014 to help you feel that way? I am going to create a routine that includes meditation and physical fitness to find balance both at work and at home. I am going to take steps to build confidence by taking on new projects and affirming my work and myself when others give me compliments.

Brent Summers – Core Desired Feelings:

What about my job at dt am I grateful for? Having more creative input than I’ve ever had with clients who are genuinely seeking help with the business challenges (as opposed to just looking for a new website). Working on small teams and wearing many hats keeps me more invested and better leverages my tenure and experience. Also, having a bonus structure in place keeps me motivated to produce the best possible results.

What are the points of friction that prevent you from achieving your Core Desired Feelings? dt has so much good stuff going on that it’s easy to overcommit. We could also use a true “quiet space” that people can escape to especially when a deadline is approaching.

What are you doing in 2014 to help you feel that way? I will continue to practice sketching as a way of better exploring and communicating ideas. I am contributing to dt’s marketing strategies to land the best possible clients who “get us.” Yay, more blogging!

Jessica Moon – Core Desired Feelings:

What about my job at dt am I grateful for? Being surrounded by talented people and having the opportunity to build something meaningful from the ground up.

What are the points of friction that prevent you from achieving your Core Desired Feelings?  I need more space and time to take risks and be more daring.

What are you doing in 2014 to help you feel that way? Sharing and delegating responsibilities so that I have the space and time to focus on what I’m most passionate about!

CDF_animated_Julia

Julia Larson – Core Desired Feelings:

What about my job at dt am I grateful for? Freedom to be creative in my writing style. Opportunities to collaborate mindfully with others. Constantly encountering new challenges strengthens my skills.

What are the points of friction that prevent you from achieving your Core Desired Feelings? Creativity’s and mindfullness’ limitations when assignments have restraints to keep up with the speed of the digital world.

What are you doing in 2014 to help you feel that way? Finding additional creative outlets outside of work. Engaging in new work projects to stretch my creativity and strengthen my skills. Striking work-life balance to strive for more vibrance.

Laurence Montgomery – Core Desired Feelings:

What about my job at dt am I grateful for? To be involved in many areas of the business. Leadership opportunities. To be part of a successful growth-oriented business with great potential. Working with talented and smart people who get along. Not a lot of whiners or complainers.

What are the points of friction that prevent you from achieving your Core Desired Feelings?  Insufficient amount of high-quality applicants.  Open office prevents me from being as focused as I’d like to be. Shift my responsibilities to areas of the business that provide more value (15% of my time is spent doing accounting).

What are you doing in 2014 to help you feel that way? Get more creative in marketing our services and job openings. Be on the ground floor with the team more often.

Our Desire Mapping Experience

In total, five of us took on The Desire Map, and the challenge of identifying our Core Desired Feelings. The process of evaluating and sharing our feelings within our little book club brought us closer together. Each of us took away something a little different, but we were all surprised to see how much overlap there was with the direction we wanted to go.

We found commonality in our desire to feel creative, prosperous, or balanced but not everyone placed the same weight on those feelings. It’s hard to express the increased sense of camaraderie our group gained by sharing our impressions of and reactions to the material and our own Core Desired Feelings.

It was great to hear that Laurence (General Manager) likes to give raises and that we all struggle with working a little too much… not because dt forces us, but because we’re all passionate about providing great service and creating meaningful experiences. We also agreed that it was hard to go through this program focused solely on work; the line between personal & work goals isn’t as hard & fast as it may seem.

Reflections on Resolutions

The possibilities of a new year are inspiring. Around the globe people set resolutions for the new year. Some goals are personal, like losing weight or quitting smoking, and some are professional, like starting a new business or working fewer late nights. New Year’s resolutions tend to be daunting aspirations — and people often fail to achieve them.

While Desire Mapping seems to resonate strongly with women, anyone looking for a way to validate his or her current goals would benefit from the exercise. Our little group spanned both genders, three departments, and a fifteen year age span. We all found that the program did provide moments of clarity regarding things we should and shouldn’t be doing to achieve our Core Desired Feelings.

From my exercise, I realized that I want to make amazing things between the hours of 9-5, and then to enjoy life in southern California. So, I’m pledging to be even more focused in the office as a way of feeling ‘brilliant’ and stop feeling ‘obsessive’ (at work). I’ll also be filling my off-hours with dance lessons as a way to feel more ‘playful’ (at home). My personal and professional happiness hinges on compressing my work day – that’s double the motivation to make mindful recommendations to my clients and look for opportunities to be more efficient.

Intrigued? Take a Listen!

Have you set New Year’s resolutions? Tell us in the comments what they are, and in the spirit of The Desire Map, tell us how they’ll make you feel.

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