Creating personas is an on-going process. Part of that process should be actually talking to your customers.
One of the most reliable strategies for understanding how to improve your product (and marketing) is to solicit direct customer feedback! Market research, narratives from sales people, or customer support… that stuff is great, but nothing beats getting feedback straight from the source.
By sitting down face-to-face with your customers, you’ll gain invaluable insights that will help you reach the strategic goals of your company.
This eBook will help you rally a team and prepare for kick-ass insightful interviews to inform future marketing and design decisions.